We never intended to start a business. We were just a bunch of friends who loved riding and wearing Hawaiian shirts. Even from the deserts of Utah, we wanted to feel those carefree tropical vibes. For us, a trailhead became the beach. Pine trees became palm trees. Pirate flags... well those stayed pirate flags.
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We had so much fun chasing that lifestyle that we started this company, helping other riders, shredders, and pioneers do the same. Rad products, inspiring YOU to do rad things.